You know how it works. You pay X dollars for a radio or TV spot and it gets so many “viewings”. Or, you put an ad in a newspaper or magazine and you get X amount of circulation. Done deal, right?! NOPE.

By thinking INside of the viral box, it’s possible to create an ad environment where a person will either get multiple exposures OR they’re motivated to share the ad with others (and not just another email virus idea). Some good examples:

• Personiva allows web users to upload their own pictures which get overlayed into YOUR company’s video or TV ads. The vid gets seen once … then tweaked and passed around to family and friends.
• Eggfusion’s idea of putting advertisements on eggs. OK, you may not send the eggs to your Aunt Sally, but think about it … you open the box at the store (one), you bring the eggs home and transfer them to the refrigerator door (two), you see these same eggs every time you open the door (three, or more), and you see them again when you crack them open (four).

As they say in the Guinness Ads …. “BRILLIANT!!”

Go Ahead, Socialize ...

This entry was posted on Tuesday, September 26th, 2006 at 11:28 pm and is filed under Idea Mashing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.