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What’s Missing From This Picture

September 25th, 2006 by Chief Nut

Hmmmmmm.  Great list … BUT, there’s no mention of making a strong emotional connection with the customer.  Isn’t that the point?

This entry was posted on Monday, September 25th, 2006 at 5:31 pm and is filed under Brand-tastic. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “What’s Missing From This Picture”

  1. Jane M Says:
    September 25th, 2006 at 5:41 pm

    It’s all got to do with making an emotional connection.

    E.G. “the feeling that the brand tries to elicit in customers (purposeful, warm)”

    Of course there’s more examples of that, but it almost goes without saying.

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