Uh One, Uh Two, Uh Thrrrreeeee
September 22nd, 2006 by Chief Nut
Here’s an age test. Raise your hand if you remember the animated Tootsie Roll Pop Commercial where the little boy goes up to the wise owl and asks “how many licks does it take to get to the center of a Tootsie Pop?”. The owl says “let’s see” and counts out as he licks …. “uh one, uh two, uh thrrrreeee” CRUNCH “Three”. Admit it, if you remember the commercial you’re smiling right now, yes?!
I saw this commercial on cable television YESTERDAY!!! This really threw me and begs several questions … Does a great brand always have to reinvent itself? Can a generations old company like Tootsie Roll Industries effectively use an old standby commercial from the 1960s and have it be just as effective with today’s market? My vote is YES! The beauty of that commercial is that it’s tight, it’s simple, it’s memorable and it oozes well implemented humor.
The next big picture question would be “can a great commercial or a great marketing idea really become timeless?” The world may never know.
