Want to watch your organization (company, product, service, self) find the quickest way to obsolescence and failure? All you have to do is ignore the masses.

For a great example, read Seth Godin’s commentary on Ford.

Another example; You could be like the Recording Industry Association of America (RIAA) and try to stifle P2P file sharing and individual downloads with lawsuits and bully tactics OR you could be like Apple’s iTunes and embrace the new way young people want to experience and share music. iTunes, by the way, is passing its 1.5 Billionth download. Get a clue RIAA!! … times, they are a changin’.

Let’s be fair here. Delivering a bug riddled, poorly designed product doesn’t help you find the path to success either. Apple’s latest version of iTunes is getting A LOT of bad press. Google News “iTunes” to see what I mean.

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This entry was posted on Sunday, September 17th, 2006 at 10:28 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.