Two liter coke bottles + packs of Mentos = ?????

Take a multi-billion dollar company with scads of money to throw at marketing campaigns galore. Can they afford to create an “event” that will draw in tens of thousands of participants? Sure. Ten million here, a hundred million there … sooner or later, you’re talking about real marketing dollars. Is this kind of event considered successful? mmmmmMaybe.

BUT, what would happen if a much smaller company (with a fraction of the budget) spent it’s time listening to people … what they wanted, what they thought, how they felt about products, what motivates them … and then created a campaign based on an already existing word of mouth event? The results??: see for yourself.

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This entry was posted on Sunday, September 10th, 2006 at 7:34 pm and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.