Man am I IN LOVE with the way RSS is changing the world of communication! What I’m not in love with is the “RSS” acronym (which stands for “Really Simple Syndication”) … or just about any other acronym. Of course, there are exceptions like LOOM (Loyal Order of Moose) or SHAG (Sexual Health Action Group). Yes, it’s possible to make a statement, stand out, or differentiate with an acronym name. However, if you’ve created an acronym like (pick a Gov’t agency), then you’re likely not blasting out away from the crowd with your most important brand element …. your name!

Just in case you’ve recently, VanWinkle-like, emerged from a 75 year long sleep and have no idea why you should care about RSS, check out Rebecca Lieb’s article on “Real-Life RSS Marketing” to get a quick jolt of what the RSS buzz is all about. Want to get into the nitty gritty?… check out this tutorial.

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This entry was posted on Friday, September 8th, 2006 at 7:16 am and is filed under The Junk Drawer. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.