Ahem … Let me clear my throat a bit before I preach to you.  Nahhhhh.  Stephanie Diamond does a fine job of avoiding the preaching here. (But she does ask the question “Does Design Matter”?)

If you’re not getting daily “wows” about your product, service or presentation, then you need to figure out why it’s so vanilla.  Shake up the team and go for double chocolate, rocky road with cherries.  Once you start getting some “wows”, then go even further and go for the sprinkles (or, as they’re called here in NH, “Jimmies”).

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