Why DO we do that???
September 7th, 2006 by Chief NutOkay kids, sharpen up your Andy Rooney voices and repeat after me — “Have you evvver noticed…”
* All real estate people use a mugshot in their listings.
* Used car dealerships act like they’re off their meds … and they film their commercials with zoo animals.
* Women who clean themselves in soap or shampoo commercials move around like they’re pole dancing in a strip club.
Warning: If you’re doing things in your marketing/advertising that even remotely resembles your competition, ask your marketing guy/gal “why?”! If their answer sounds anything like “…because that’s how it’s done!”, you may want to re-think your whole strategy.
Just imagine …. next Sunday morning, you’re thumbing through the real estate section of the paper and you find a picture of a real estate agent with a bag over their head! The caption reads something like “To meet me (and to actually see my face), call me about this listing at 555-1234.” Yep, I know I’d hire an agent with that level of courage!
