Okay kids, sharpen up your Andy Rooney voices and repeat after me — “Have you evvver noticed…”

* All real estate people use a mugshot in their listings.
* Used car dealerships act like they’re off their meds … and they film their commercials with zoo animals.
* Women who clean themselves in soap or shampoo commercials move around like they’re pole dancing in a strip club.

Warning: If you’re doing things in your marketing/advertising that even remotely resembles your competition, ask your marketing guy/gal “why?”! If their answer sounds anything like “…because that’s how it’s done!”, you may want to re-think your whole strategy.

Just imagine …. next Sunday morning, you’re thumbing through the real estate section of the paper and you find a picture of a real estate agent with a bag over their head! The caption reads something like “To meet me (and to actually see my face), call me about this listing at 555-1234.” Yep, I know I’d hire an agent with that level of courage!

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This entry was posted on Thursday, September 7th, 2006 at 8:15 pm and is filed under Top Dogs, Turkeys. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.