Seth gets us thinking again (DARN him!) with a post about words found in Google like “Ultimate”. His point; words like “ultimate”, “best”, “perfect” and “unique” don’t reeeeeally differentiate you from the masses. Everyone uses them … even your competitors.

Remember, THERE’S POWER IN THEM THAR WORDS PEOPLE!! How about words like “brazen”, “compelling”, “unstoppable” (thanks Lani), or “plucky”? NO, you don’t want to sacrifice readability or good communication, but you also don’t have to settle for dusty-dry, safe, conservative prose either.

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This entry was posted on Thursday, September 7th, 2006 at 6:12 pm and is filed under Einstein-esque, Top Dogs. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.